Although I'm delighted to have thelongtail.com as my domain, I wish I had longtail.com, too. I almost did, but it appears that Live365 (an Internet radio network) gazumped me in the auction with the Russian who held the domain at the time of my article (rather randomly so, since I'm not aware that the phrase "long tail" was in any significant use before my piece).
Recounting this story at a dinner with some high-spirited entrepreneur and advertising folks, it became clear by the subsequent half-hour of increasingly indelicate one-upsmanship that I should have fought harder for that domain: it's sure to be a sloganeer's dream, loaded as it is with cheeky bumper-snicker goodness. Indeed, I wouldn't be surprised if that's why the Russian had it in the first place.
If a smart marketer can't do something subliminal (or not) with "head", "tail", and "long", they should consider another profession. I, however, will try to refrain.
We appreciate how frustrating and sometimes unfair the process of buying a property can be and this it is not something that any estate agent will take pleasure in. It is sometimes said, ‘Estate Agents love gazumping as it earns them extra commission’ however the tiny amount of extra commission earned is nothing compared to the distress and bad feeling caused.As the ‘man in the middle’, it is our job to represent our client (the seller) and to be able to present good news and bad and as a result an Estate Agent can very often takes the blame and become a scapegoat. I view this as an inescapable part of our job...
Posted by: gift ideas | November 17, 2009 at 08:10 PM