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February 12, 2005


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» Google's Tail - from Docu-Blog/Steve's POV
When a phrase works, it works. Now it seems like "The Long Tail" has been around forever. And companies are referring to it as if everyone knows the concept and agrees that it's basic reasoning is sound. It is. And now the latest to jump on the bandwag... [Read More]

» The Long Tail and Google from Northwest Noise
Google gave a prying eye into their assessment of The Long Tail and their business model, via The Long Tail. Eric Schmidt, Google's CEO, explained how these millions of small-to-midsized customers represent a huge new Long Tail ad market.... [Read More]

» Folk Music Saved by M$ from Odd Quanta
In 1948, Moses Asch founded the Folkways Label, which went on to create "one of the richest treasure troves of recorded Americana", according to Ben Sisario at the NY Times. When Asch died, the Smithsonian purchased the collection. In Arts > Smithsoni... [Read More]

» Defocus on the Long Tail from BPWrap - A Different Point Of View
Focus on your Niche or harvest your Long Tail. I say do both. [Read More]

» The Long Tail: "La longue queue" from LudoBlog
Non non, vous n'êtes pas sur Canal+ un samedi après minuit ! Mais bien sur un blog de geek ! Il s'agit ici de "long tail" (dont la traduction n'est pas très heureuse !), une théorie de Chris Anderson apparu... [Read More]

» The long tail of software from Vidar Hokstad's random musings
I've just finished reading Bnoopy: The long tail of software. Millions of Markets of Dozens. and I highly recommend it. The idea of a long tail is not new, but was popularized by Chris Anderson of Wired. The concept contrasts... [Read More]

» Search's Long Tail from Search Engine Watch Blog
If you've somehow missed discussion of "The Long Tail," it's a reference to a landmark article of the same name by Wired editor Chris Anderson that ran last October. It covered how the media and entertainment industries will succeed not... [Read More]

» Troubles at Google Adwords? from Goyami
I have come to realize that there may be some troubles at Google Adwords. To explain I need to give you some background. I feel that Google like's Todd as a customer much more than they like me these days.... [Read More]

» Weblog Review: The Long Tail from Notes from the (Legal) Underground
Weblog of the Week: The Long Tail Why I Like It: The Long Tail weblog was created by Chris Anderson, the editor-in-chief of Wired, as a sort of companion to his October 2004 Wired article about the Internet, [Read More]

» Google Classic vs. Google Home from Alex de Carvalho
The debate is now on over Google's introduction this weekend of its personalized home page. (Remember New Coke?) ... Do you like it simple? Or do you like it flavored (sweeter)? Well, now you have a choice between [Read More]

» The even longer tail and the Adwords API from Emergent Properties
At first, the Google Adwords API doesn’t really seem like much, just a way to write simple programs to do some automating of tasks that are already pretty easy. I’ve bought ads on Google before, and it’s really fairly straightforwar... [Read More]


Constantinos D

you have to start collecting royalties of some of these guys!

Constantinos D

you have to start collecting royalties from some of these guys!
that was a pretty interesting webcast from the google guys too. and btw, their new maps service is amazing.

David McCormick

There was a piece on National Public Radio on 16 Feb (http://www.npr.org/templates/story/story.php?storyId=4502046) that talked about how the internet is transforming China's economy. The part that struck me as the Long Tail component was the story of the business-to-business advertising web site that is gaining literally thousands of companies per week and allowing companies to find each other (in China and internationally) in a way that completely bypassed the traditional wine-and-dine-and-graft local business culture. It's astonishing.

Cheers, David.



You can tell the long-tail is being reached by Google when sole trading delivery men in North London buy google ad words. And why wouldn't you, if you were them.

One way of considering the long-tail is to recognise that we are moving into a post-fordist economy. You can have any colour, as long as its the colour you want.



What's teh best way to find user behaviour and search term patterns?


Cool site

Vinny Lingham

My blog recently outlined why Google will rule over MSN & Yahoo in the short term, at the very least. The Google Long Tail approach certainly does vindicate my analysis.







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Anyway, love to have a coffee about this one day and debate it...great
exploration of a topic ad agencies should be having more of...sometimes posing
the question is more important than having the right answer. Cheers

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long tail is crucial for smaller sites and specialist SEOers.
I make my living from the Long Tail!! lol

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Searchboth.net is the first site to place google and yahoo side by side on one split screen. The web site takes the user's query and creates a browser window with two frames, with the results from Yahoo! on one side and those from google on the other. It has completely end up the hassles involved while searching different search engines at the same time.

Derya Baykal

And why wouldn't you, if you were them.

Ken Nickless

Interesting post.Wow! More than 1 billion a quarter, should've taken those shares a few years ago!


Thanks for posting about Google long tail. I do website marketing myself and your blog is great research for my website marketing Video Podcast series http://www.youtube.com/user/PuReWebDev



Yeah huge revenues indeed,I think as long as youtube keeps running they'l keep dominating the market place But hey nothing lasts forever'.

I found the greatest marketing idea of all time - in a FREE book

great post! thanks!


Google will rule over MSN & Yahoo in the short term, at the very least.


Thanks for posting about Google long tail. I do website marketing myself and your blog is great research for my website marketing Video Podcast series

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how to know or best way to know family tree. can use your method above?


post.Wow! More than 1 billion a quarter, should've taken those shares a few years ago!


Matching these advertisers are hundreds of thousands of previously sub-scale "publishers", from blogs to niche commercial sites
yes, it's sbs


long tail is crucial for smaller sites and specialist SEOers.
I make my living from the Long Tail!! lol

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nice post! thanks for blogging this out.


Rick Lyle

Long tail is where the money is IMO. You can find out how to get better at kw research here. Just read my Read my Google shadow review here


The key to adwords optimization is attracting quality visitors that will result in a click, sale, or opt-in. 1. Inner Salemanship mindset which not how many words you say but how do you say it which uncover the head-turning HOOK that will reel in customers like crazy. To think deeply like the prospect.


verry goog


Great post indeed.


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Nice blog, its great article informative post, thanks for sharing it. Thanks for the information!

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Wow! Never know we could do that with Google Analytics! Thanks for the tip! Looking forward for more Google Analytics guides.

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It’s an interesting method oto make use of Google Analytics for keyword research, which is very practicable.Long tail keywords are always formed around some core two-word phrase that is more competitive. With other words combined at such phrases, we would know which long tails are more popular.Also, the source of traffic with those phrases are important. We may be able to tweak the phrase a bit to get more targeted traffic too. For instance, if they are from a blog and the name we’ve chosen for ourselves (in form of a keyphrase), we will be able to change it next time!


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The Long Tail by Chris Anderson

Notes and sources for the book

FREE was available in all digital forms--ebook, web book, and audiobook--for free shortly after the hardcover was published on July 7th. The ebook and web book were free for a limited time and limited to certain geographic regions as determined by each national publisher; the unabridged MP3 audiobook (get zip file here) will remain free forever, available in all regions.

Order the hardcover now!