Normally I put interesting Long Tail comment that I've found elsewhere in my sidebar, but this one was too good to thumbnail:
"My wife is boycotting Burger King and has been for the last 8 years. Of course, that means that I boycott Burger King too. We haven't been in one voluntarily since the day my wife got a badly burned chicken sandwich and an employee refused to take it back or make her another one....
[But] our boycott of Burger King is meaningless in the company's eyes. As Kelly Mooney notes in The Ten Demandments, our boycott is "invisible."
Back in the day, there wasn't much you could do. You could leave a nasty comment card that would likely wind up in the trash. You could call or write the company, but that takes effort and the results, based on experience, are likely to be less than satisfying.
But several articles have emerged recently that have reminded me how things have changed. The aforementioned Kelly Mooney's own blog references a new Forbes report on the top corporate hate sites. A very entertaining read. Warning: You may waste a lot of time reading other people's gripes about companies that you don't even frequent. They are just that interesting sometimes.
I also ran across an article on the Lawler's Rule blog that talks about the "Long Tail" and using search engines to reach a niche with regard to your complaints about a specific company....
I guess this is sort of like the difference between being a little fish in a big pond versus being a big fish in a little pond. If a "YourCompanySucks.com" web site gets a better Google ranking than your own corporate web site, heaven help you. The little pond has a way of getting bigger....quickly.
The take-home message? You can't afford to allow bad experiences to
flourish in your company. Customers have a bigger arsenal to fight back
with than they ever had before. If you allow bad experiences to thrive,
the long tail will whip around and beat you senseless."