Being a cliché is a *good* thing, right?

Thanks to David Hornik for this, which comes from an actual venture capital pitch presentation.

As it happens, IODA actually is a great Long Tail example. It stands for the Independent Online Distribution Alliance, and they make it easy for independent music artists to get their songs on iTunes and the other digital music services. These services don't want to have to deal directly with thousands of independent labels, and the labels (often just a single band's business side) typically have no idea how to work with the services.

You can think of companies like IODA, CDBaby and The Orchard as rights brokers who bridge the impedance mismatch between the commercial and non-commercial worlds. As such, they serve an essential role in connecting heads and tails. By letting Long Tail producers plug into Long Tail content aggregators, these brokers help populate the tail in digital music services. Once tail content is seamlessly integrated with head content, recommendations and other filters can drive demand from one to the other, revealing heretofore underestimated markets for niches.

Comments

[alexis johnson]

realy nice article, great site. thanks