The Lost Boys
Adding to the evidence of a shift from mass culture to niche
culture, the latest Nielsen numbers (link coming it turns out this was custom research for us, so no external link I'm afraid) confirm that network
TV is losing young men at an accelerating pace. For the September
04-April 05 period, broadcast (network) TV viewership by 18-34 year old
males was down by 7.8%.
Where are they going instead? Ad-supported cable TV (ie, Comedy Central and the Cartoon Network, but not premium channels such as HBO), which were collectively up 5.3% over the same period, and videogames, up an astounding 16.7% in equivalent viewership terms.
Source: Nielsen Media Research
Hi! Average, white 28 year old guy here. I agree, network TV is a waste of time, especially network news. I leave one network channel on in the background (behind me) in the morning time because I don't want to miss another 9/11 if it happens again. I don't channel surf and I don't have cable. It just stays on one channel and I know what to expect..everyday.
But the reason for my post today is this. I had a telemarketing firm call me yesterday afternoon to survey me about my local network news viewing habits and tastes in viewership. What anchors I liked on my local news braodcasts, which weather segments I liked.. "scale of 1 to 5" kind of answers I had to give. I explained to the interviewer my viewing habits just like I told you in my first paragraph (I don't change the channel..etc), but that apparently wasn't good enough for the data she needed to get answered for her client. So I answered, "Channel 6...Channel 6...Channel 6..." over and over for 15 minutes worth of questions.
Needless to say, it was a very ineffective use of a telephone survey. The woman started out explaining to me how tough it was to get males between 18 and 32 on the phone to talk about this topic. No lady, its not tough, its just a boring topic! lol
Posted by: Jeff | May 10, 2005 at 04:02 AM
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