Earcandy

For those who are into such things, here are some recent Long Tail podcasts:

PodTech.net:

Chris is a [redacted] who is doing some important research on the effects and economics of the Long Tail trend. Towards the end he speaks volumes about the role of open source and open source media.

Impact on Marketing and PR: Traditionally marketing communications has been a function of pr and marketing but now it’s becoming increasingly a function of blogs, podcasting, word of mouth and other network effects. Now marketing and PR executives have to figure out how to use their skills that have traditionally been mainstream mass market and mainstream media skill set - contacting a handful of journalists. The goal of professional marketers is to translate those traditional skills to an era where the number of people you want to influence is in the thousand and millions of users and it’s a peer to peer influence marketing rather than a journalist to reader marketing.

The Gadget Show:

I’d talked about The Long Tail so much over the last few months that it made sense to get Chris Anderson, the man behind the original article, on the show to chat about the concept. So this week's interview isn't just about gadgets, it can be applied across a number of areas. Well worth a listen to experience what is driving our culture today.

[Most amusing part:

"23:45   Skype drops the call."

Ten days pass...

"24:00   Chris returns to the show."]

Marketplace:

Tom Standage, author of this Economist piece on the Long Tail, gave an excellent overview of the theory and its practice May 10th on Marketplace, which is broadcast daily on most NPR affiliates.

Listen to the 10:50 cast; the Long Tail piece comes on at the 5:25 mark.

Comments

[John Furier]

Love the ear candy reference. Great feedback on the podcast.. You need your own show.. I have the long tail seat for you... Come on lets podcast :-)