Meanwhile, at my day job....

I'm in Puerto Rico for the American Magazine Conference, where last night AdAge announced their annual A-List winners. I was named Editor of the Year. I'm both delighted and humbled by this, which is a every editor's dream. Most importantly, I owe a huge debt of gratitude to my team at Wired, led by Bob Cohn, Thomas Goetz and Blaise Zerega, who have not only worked with me over the past four years to make Wired what it is today, but also carried much of the weight this summer, when I was working on the book.

Scott Donatan, the editor of AdAge, wrote "Madison and Vine" a hugely influential book about the convergence of the advertising and entertainment industries, which has taken on a life its own as a conference series and more. He knows the power of a big idea, and it's safe to say that the Long Tail, both book and this blog, figured into his choice of winner this year. To Scott, my team, and the executives at Conde Nast who have supported and encouraged us every step of the way, a huge thanks.

Comments

[Arun D]

Congratulations!

'Surprise' winner the NYP tells us?! Did you beat out some high profile contenders?

Fantastic to see a magazine like Wired win mainstream awards. (And apologies if describing Wired as non-mainstream is somehow insulting;))

On the actual AdAge awards - are these advertising funded awards the most prestigious for journalists working in magazines? The 'Madison & Vine' link you point out is quite interesting.

[David]

Chris, congratulations!

[Rafael Torres]

Congratulations, Chris, and welcome to Puerto Rico!

[Barry Ritholtz]

Mazel Tov!

[Ben Schwartz]

Wow, congratulations, Chris. That rocks. You certainly deserve it!

[spiderwoman]

I'm old & must be out of it, b/c I'm just learning about Long Tails.... but I love the concept. Can an *idea* be a Long Tail? For example, there are Big Spikey Ideas (like Freedom from Undue Taxation, or Gender Equality) and then there are other ideas that don't make huge (initial) impacts, but eventually creep into everything. For example: Take anthropology (like who pays attention to *that*?) and the concept of "culture" which American anthropologists promoted back in the 1940 (like where *hasn't* that concept infiltrated now...)?

[Nuno Souto]

Entirely deserved! Congratulations.
The "Long Tail" editorial piece of 2004 is one of the best chunks of writing I've seen in decades, as well. Well done!

[Chris Anderson]

DUDE!
My name is Chris Anderson too, and I'm a freshman at the College of William and Mary. I would really like to intern for Wired magazine. I read it all the time, and I think it's cool that we have the same name.

Sincerely,
Chris Anderson

[zz]

way to go Chris!

[Just call me Mike]

Er ... d00d ...

No, we are not evolving into multiple tribes. No, we do not have a "massively parallel" culture. We have a culture, and your magazine, which I admit I do not read, is a part of it, as is your superficial understanding of "tribalism" -- at least in the theoretical sense that cultural anthropology delivers.

Now, for the superficial sense that sells magazines to impressionable yout's, it works just fine. Have fun with it; it's just a blog after all -- and it could get you on Oprah.

[Jeff D]

Chris - any response to this?
http://www.mediabistro.com/galleycat/bookselling/questioning_the_long_tail_27651.asp

[John Blossom - Shore Communications Inc.]

Congratulations, Chris, you've set the standard this year.

All the best,
John

[Litfaßsäule]

great site with good look and information...i like it

[ps3 spiele]

First of all a big Heartly congratulation to you and your team because it's a great achievement to win the award against great competitors like scott donatan and hope you carry on the same winning streak in the future....