Thanks to PaidContent's comprehensive coverage of CSFB's Media Week conference in New York, we've got some sense of how the Long Tail meme is playing in the boardroom.
Dec 6 @ Media Week: Google's Rosenberg Serves The Kool-Aid: The UBS lunch crowd for Jonathan Rosenberg, Google VP-product development is into the hallway, drawn by the strength of a presentation on one of the market's hot stocks. Rosenberg gives a very energetic presentation but I'm not quite sure he reaizes how far away some of the people here are from the tech/web universe. One example: He started to quote "The Long Tail", assumed everyone (probably more fair to say most) had read it and then, as he saw some quizzical responses, urged everyone to do so. He followed that up by referring people to Chris Anderson's blog: "It's a very insightful blog." ... I just want a hands-up show of how many people in this room know what a blog is; many do and some are even our readers. (Hi, Sam.) But this is still a crowd on a learning curve when it comes to the internet. Then again, Google is still on a learning curve when it comes to Wall Street, $400-plus shares aside.