The Long Tail

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January 06, 2006

Terry Semel, Longtailer

That's what four years in Silicon Valley will do to you. Yahoo! CEO Terry Semel, the ultimate Hollywood guy (ex-Warner, Disney, CBS), has got Long Tail religion. From this morning's CES presentation, where Yahoo! introduced its Yahoo! Go set of video and mobile services, via Engadget:

Semel: "Almost everything on Yahoo! is content. About 80 percent of the content people have heard of, but then there's that tail..."

Montage of people as publishers -- citizen journalism after the Madrid train bombings.

"People can elect to have us ad an advertisement to [their content] and effectively go into business as a publisher. It creates a whole new world. We can call it tail content, I prefer to call it user-generated content."

Posted at 10:12 AM in On-topic | Permalink

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Comments

We had this debate already. Content is a poor word, user is a poor role name.
If 'amateur media' sounds too perjorative, retranslate to English as 'lovingly created media'.

Posted by: Kevin Marks | January 06, 2006 at 04:04 PM

Chris,
Although I haven't looked at Yahoo in the last year, I really doubt that they've figured anything out other than which buzz words to use.

And I used Yahoo from their beginning. It was Yahoo that took the web to something more than hyper linked gopher pages. But they lost me last year when Yahoo became a billboard with links. I blogged about it here.

My main point was this: "Of course they need to make money. But why would I go to a web directory to find a product when I can just google it and get additional hits from companies that don't happen to pay Yahoo?"

BTW, love your blog.

bill

Posted by: bill | January 06, 2006 at 09:02 PM

ok, this comment actuallly has to do with you article on Fortune 500 blogs.

thought you might be interested to know that it looks like someone at the ny times (dan *cough* mitchell *cough, cough*) has taken that idea and turned it into a NY Times column.

coincidence???

or avid Long Tail reader??

Posted by: moon | January 07, 2006 at 12:23 AM

This is a great site!
We would be honored if we could be added to this business blogger. We are from the World Business for sale is the leading independent businesses for sale listing service http://www.worldbusinessforsale.com/

Good work keeps it up!

Posted by: Business for sale | January 07, 2006 at 02:25 PM

From the comments, it looks like Yahoo deals partly in content and partly in discontent.

Posted by: David | January 09, 2006 at 01:42 PM

Chris, I nominated The Long Tail for the 2006 Weblog Awards, in both Best American Weblog and Weblog of the Year categories. Here's a link for other readers in case they want to do the same.
http://2006.bloggies.com/

Posted by: David | January 09, 2006 at 02:05 PM

Another NYT article on the long tail of the music industry...."Buying Music From Anywhere and Selling It for Play on the Internet" by Robert Levine

http://www.nytimes.com/2006/01/09/technology/09orchard.html

Posted by: Jim Reekes | January 10, 2006 at 12:09 PM

The Long Tail is bunk. Actually, it's always existed but new technologies are just documenting it. User generated content is nothin' but a 21st century version of CB radio chatter.

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