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May 17, 2006


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» Lego gets it, you get it from Branko's Weblog
Chris Anderson has a couple of posts about a Lego product line called Factory; you download the software, you design your whatever-it-is, then you order the bricks. No more buying more bricks than you need; you get exactly what you want. Apparently th... [Read More]

» Lego Factory : limagination au pouvoir from InternetActu.net
Vous connaissez peut-être la Lego Factory. Cette fabrique en ligne du constructeur des célèbres petites briques se compose dun logiciel qui vous permet de créer votre propre modèle au gré de votre imagination. Il permet de composer vos prototyp... [Read More]

» Lego And Operations Research - Follow Up from Deviant Abstraction
It seems I spoke too fast about Lego Factory. Actually as Chris Anderson says The answer: they pack the kits by hand, piece by piece. In one of Legos Denmark factories, one packing station is now dedicated to Factory. The 520 pieces avail... [Read More]

» Chris Anderson (the longtail) interview about his upcoming book from Ideascape: social networks - innovation platform - collaboration
Inside organizations, we have the longtail of ideas and information that needs to be connected to people, places, and things. The longtail, or maybe the edge, is where some of the best ideas originate to improve performance. I haven't read a book in [Read More]

» Lego Factory from Digital Crusader
The Long Tail: Lego: How they do it, a story about the new Logo Factory - a piece of software where you can assemble a virtual Lego model, and then place an order to have the parts you need shipped... [Read More]

» Le Code Da Vinci et Google : la vérité enfin restaurée from Adscriptor - Ads and Marketing Translator
The Da Vinci Code and Google: finally, the Truth re-established [Read More]




this is really useful stuff on Lego. It'll make great details for teaching the business aspects of computing science - just geeky enough to be cool. Thanks!


Well, if it works for Tesco.com...



And copyrights ? Who own models made by users ?


I think Lego has it all wrong. There should be no such thing as "only... the pieces you need". I don't want my kids to be told how to build an amusement park, space station, zoo etc. and then provided with just the right parts for the job. They have their own imaginations, thank you. All they need is a "bag of (too many) assorted parts", and out comes something magic that you never expected. Anyhow, even if you buy a kid a custom-desiged space-ship kit, it will - or it should - be something totally different next week.
The only thing wrong with an "expensive bag of (too many) assorted parts" is the word "expensive".

Car Movie Guy

Thanks you for this informative post.

To me this seems like such a ridiculous concept myself. First of all lego pieces are incredible easy to lose. I understand that they are packaged by hand and I'm sure that lego has spent a tremendous amount of money to ensure that each piece is accounted for, but it goes without saying that a piece will get lost unless the parents are the ones putting the kit together. More headache at a higher price. I don't get it.

ozgur alaz

I think lego factory is great great tool. The most excited aspect is Gallery page. Imagine you can buy hundreds sorts of Lego toy (other designs) on Lego.

christmas presents

The building is a hell of a work but the PROGRAMMING of thsi factory. I have worked myself with the old mindstorms and it is not very easy to program but this factory RULES!
5/5 (cant get higher)I hope that guys posted this vid on the offical lego site, mayby they will produce it. I will be the first to buy it ;-)

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The Long Tail by Chris Anderson

Notes and sources for the book

FREE was available in all digital forms--ebook, web book, and audiobook--for free shortly after the hardcover was published on July 7th. The ebook and web book were free for a limited time and limited to certain geographic regions as determined by each national publisher; the unabridged MP3 audiobook (get zip file here) will remain free forever, available in all regions.

Order the hardcover now!