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July 19, 2006

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» Long Tail Theory In A Nutshell from Caffeine Marketing
Chris Anderson developed The Long Tail Theory in Wired magazine back in 2004 to describe how economic business models of Amazon.com, Netflix, and others have created their riches. His book only recently came out. A former Amazon employee described the ... [Read More]

Comments

Dale

So much that you wrote is very true.Keeping a inventory thats easy to maintain is what its all about.However it does take long hours to make the inventory that is on hand.Will the merchandise sell is all you can hope for,hopefully you item will sell and all the hard work will be worth the effort you have put into it.

Jason

You seem to have been spammed.

I think Guy's poll skips another alternative: profitably use The Long Tail to spot the hits before they're hits

I tracked back my thoughts on this.

Matthew Peschong

hey loved the article. i made a trackback here. i wrote about why the long tail theory wont work too. i even got seth godin to tell me the reason why he writes books the way he does. check my site out for the info. http://www.CaffeineMarketing.com/

Dirk Karl Maßat

great site with good look and information...i like it

Jonathan Trenn

I'm trying to grasp this next to zero inventory/marketing/support costs. OK, I get the inventory part - Just in Time has been used for a while now.

But there will have to be, at least initially, some marketing costs - for awareness, for differentiaton if there is competition.

And support cost will always be necessary. One screw up by the long tail busines, and if it isn't rectified, could mean, well, you're dead. At least if the customer is a blogger.

These are business models that will have to be worked out. There will be marketing costs. There will be support costs. The ones that succeed will invest in those needs wisely.

tim

The poll is invalid, or at the very least skewed by the language it uses ("make" vs "help") -- so don't put too much weight into it.

what now toons.com

Aloha;
I saw your Charlie Rose segment last night and was very impressed with your editorial stance, and modern approach to the state of todays media, unfortuatantly I messed the first half,. Is there a transcript or video available somewhere? Thats all, Mahalo for your forward thinking, not enough of it in the mainstream media.

what now toons.com

Aloha;
I saw your Charlie Rose segment last night and was very impressed with your editorial stance, and modern approach to the state of todays media, unfortunately I missed the first half,. Is there a transcript or video available somewhere? Thats all, Mahalo for your forward thinking, not enough of it in the mainstream media.

Clyde Smith

Looks like you're linking to a different post than you're discussing:

Wrong Tail
http://blog.guykawasaki.com/2006/07/the_wrong_tale_.html

I haven't been keeping up with you or Guy like I should. But I do want you to know that I'm only one of a sharp group of hip hop bloggers who are influenced by your Long Tail thesis.

Peace

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Tidbits

The Long Tail by Chris Anderson

Notes and sources for the book

FREE was available in all digital forms--ebook, web book, and audiobook--for free shortly after the hardcover was published on July 7th. The ebook and web book were free for a limited time and limited to certain geographic regions as determined by each national publisher; the unabridged MP3 audiobook (get zip file here) will remain free forever, available in all regions.

Order the hardcover now!