Next week the US book tour starts in New York City, featuring perhaps the coolest thing I'll do all year: the official book launch party on Wednesday, July 12th.
Rather than have the usual book party where a bunch of my friends stand around in a restaurant drinking wine, telling me I'm great and getting free books (while I squirm with embarrassment) we thought we'd do something new and far more appropriate to the book. So we're going to have an evening that goes from powerpoint to punk rock--something for everyone.
For those who like data, bad Justin Timberlake jokes and the Futura typeface, the party will start with my talk on the Long Tail. For those who would rather rock, the evening will continue with a cool DJ party/concert featuring some of my favorite Long Tail bands and musicians, including James Murphy of LCD Soundsystem/DFA and the Brazilian Girls.
Books will be available and I'll sign anything put in front of me. As USA Today's Kevin Maney notes, this is not business as usual. Special thanks to our cool friends at Flavorpill and Melanie Cornwell from my team at Wired for the idea, which promises to be the highlight of the tour.
The Long Tail way to do the event, of course, would be to open it to everyone. Unfortunately, we couldn't get a permit for a public concert, so we've had to make it invitation-only. This was disappointing, since the readers of this blog have been such an important part of the book research and creation process and I wanted to meet and thank as many of you as possible. But I think we've come up with a work-around that will at least allow some of you to join in the fun: a raffle.
I've got a couple dozen tickets to give away (the exact number will depend on how many plus-ones we get). If you're in the NYC area and would like to come, just email me with your name and the subject line "Party!" We'll pick the winners at random from all the entries I've got by the end of the day on Monday, July 10th. I figure I'll get a couple hundred responses for a couple dozen spots, so your odds are a lot better than most lotteries. And it's free!
The official invitation is above, with all details. Again, you must be on the guest list to get in (sorry!), but if you're a winner you'll get email confirmation by Tuesday morning. Hope to see as many of you as possible then. (I'll be posting on other US book tour events in the next day or two.)