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July 15, 2006



I noticed the numbers on Box Office Mojo this morning. I was very suprised to see its Friday numbers below the 20 million mark.

What was that line from Enoutrage..."There is a certain star who bought 2 million tickets so he would open the weekend number one."

I guess I will go back to YouTube, and watch people break stuff and lip sync. Thank you for the long tail.

Mike Abundo

A very pretty girl invited me to watch this. Having seen the Ninja's negative review, I declined.

Megan Cunningham

Hi Chris,
Not only is this an interesting follow-on with your larger theory of the disappearance of the MassMarket Hit, but I think this example is also part of the growing trend away from theatrical entertainment, as more people buy home entertainment systems that rival large-screen experiences. The HDTV/DVR/Media Center is in its infancy, of course, but it's a growing consumer trend (along with the technological one of Moore's Law - people being able to do more with their CPU's due to increased, affordable processing power) which I believe will help fuel digital media purchases on demand. Many of these currently fall under the "Long Tail" category, of course, but many do not. It will be fascinating to see how Hollywood and Broadcasters react to the rapidly changing market conditions.

Roman Levin

According to boxoffice mojo, it made 62M on its second weekend. That may be a sinking of 50%, but it's still a huge amount of money for a second weekend.

Guy Kawasaki


Can you send me an email? I don't have your address. I want to show you my draft of what I'm going to blog about TLT.


Guy Kawasaki
kawasaki at garage.com


I think the opposite is an easier case to make. For starters, the 10 day day gross is a record. Some are speculating that it will be the first sequel and only third movie to top $1b worldwide.

The "hit" is alive and well.


Yeah, good ol water cooler talk. I was planning on seeing this opening night but the girlfriend had a party to go to so i went with her a was going to check out the movie this past weekend. After hearing all the negative reviews and such it really discouraged me from watching it. I will watch once it comes out on DVD. No need to spend a night and 20 bucks for something i may or may not like.

Without the water cooler effect i would have already seen this movie.


A negative watercooler effect? What a gross misinterpretation of the numbers. For a movie to make $62MM in its 2nd weekend is unreal. A 50% drop-off is expected and likely helped along by the theatres themselves who are making room for new movies.

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The Long Tail by Chris Anderson

Notes and sources for the book

FREE was available in all digital forms--ebook, web book, and audiobook--for free shortly after the hardcover was published on July 7th. The ebook and web book were free for a limited time and limited to certain geographic regions as determined by each national publisher; the unabridged MP3 audiobook (get zip file here) will remain free forever, available in all regions.

Order the hardcover now!