Pirates of the Caribbean 2 is still a blockbuster, of course, but it's fading badly in its second weekend. Maybe my tipster was on to something about those tactics to inflate opening weekend numbers. From Deadline Hollywood:
With only a $18.4 million haul (down 57%) the Disney pic is expected to take in only $58.4 mil its 2nd weekend out. That's much lower than the expected mid-$70s mil gross which rival studios predicted. And it's somewhat surprising, considering that the Johnny Depp starrer broke records with its all-time opening weekly gross of $196.0 million. Box office gurus tell me the downturn may be due to watercooler talk: how the sequel doesn't live up to expectations generated by the first Pirates installment.
UPDATE: the final numbers for the weekend showed that it took in $62.3 million, down 54%. That's still very good, of course, but not quite what had been hoped. As I say in the book, blockbusters still rule, they're just ruling slightly less.