The Colbert Report last week had a great riff on the fragmentation of media and culture. Starting with a scrapbook of 1970s advertisements that once lodged in our collective consciousness ("plop, plop, fizz, fizz.."), Colbert laments the end of the water-cooler era.
"It's not just advertising where the center cannot hold. It's all across our pop cultural landscape. There's no one band we all love. There's no one newsman we can all trust/believe is a subversive....Where is America's cultural cohesiveness? Where is the common experience? "
So he decides to anoint a commercial to once again unify us: Kraft's "Crumbelieveable"
"That's not just a commercial for cheese, it's also a perfect metaphor for the state of our pop culture: crumbled into little pieces."
And then he launches into a Colbert Special Report that could have been a chapter in my book. Worth watching, especially for the appearance of the lead singer of Ok Go, famous for the best treadmill music video ever made.