As I do more and more press interviews for the book, I'm starting to get requests for a more personal history. My potted professional background is here, but it's pretty dry. My family history, fortunately, is not. Here are five things about my background that may or may not have made me what I am today.
- My great-grandfather, Jo Labadie, helped found the American anarchist movment in the late 1800s (that's him at right). His story is told in All-American Anarchist, a biography by his granddaughter, my mother. His writings and library became the foundation of the Labadie Collection at the University of Michigan, which is now a major collection of radical literature, from civil liberties to sexual freedom. It's also the repository for letters to and from Ted Kaczynski, the Unabomber, while he is in prison.
- My grandfather, Fred Hauser, invented the automatic sprinkler system, the source of a very modest family fortune (here's a later patent; the online patent database only starts in 1976). I spent some blissful summers with him in his workshop in Los Angeles, where we would make a two-stroke engine out of solid blocks of steel and crude castings. Metal lathes are amazing, and the crunchy feel of steel curlicues and shavings underfoot at the end of a good day of machining is something I'll never forget.
- My father, Jim Anderson, was a Wisconsin telegraph operator's son who just happened to luck out in the draft and get an assignment to work on the Army newspaper in La Rochelle, France during the Korean War (I know, it's unbelievable). He stayed in Europe after the war, ending up working for a newspaper in Berlin at the height of the Cold War and, very John le Carré-like, hanging out with Eastern Bloc "diplomats". In 1960, when CIA U2 pilot Gary Powers was shot down over the Soviet Union, those friendships paid off when he was one of a small handful of western reporters allowed in to cover the trial. It put him in the international spotlight, and led to a distinguished career in journalism that still continues today, albeit from semi-retirement.
- I was born in London in 1961 and had a cute British accent until we moved to the US when I was five. I've still got dual citizenship, which came in handy when I lived in Hong Kong in the 1990s and needed to enter mainland China regularly without using my US passport, which had a dreaded "journalist" stamp in it. (People may tell you that ethnic minorities and Falun Gong practitioners are the most persecuted people in China, but journalists are certainly up there).
- Finally, there's that whole punk/new wave band thing. Yes, I really did fail out of college, work as a messenger and otherwise spend a good chunk of my twenties working hard at being a slacker. But I eventually turned the corner, went back to university and did the proper hardcore physics thing, which is where my professional bio above begins.



It's seems like a great familly !
Long tail of interest accros generation.
Posted by: leafar | August 06, 2006 at 05:51 AM
Are you the Chris Anderson who created the dance single "Last Night"? It's a long shot - but I thought with the punk/new wave background... you never know...
Posted by: Don | August 07, 2006 at 12:47 PM
Chris,
Are the appearance of podcasting sites like www.thisnext.com and www.crowdstorm.com just more evidence that the long tail is going to grow stronger across all categories? That people will start shopping based on recommendations of other like-minded people (strangers, in fact - which I find fascinating) seems to represent a significant shift in the influence game - leading to people buying more and more fringe products.
What do you think?
Posted by: Richard Bell | September 29, 2006 at 12:51 PM
Hi Chris,
I live here in the bay area and believe we know many of the same people. "The Long Tail" is one of the best books I have read in a very long time. Every University across the country should be using it. Look forward to your next book.
Best,
Dennis Keohane
Posted by: Dennis Keohane | October 06, 2006 at 10:10 AM
Hi Chris,
I go to school in UC Berkeley and just got your book from the school library a few days ago. Let me just say that you have eloquently articulated all the concepts I sort of know at the back of my head but are too fuzzy to put into a proper framework, which is exactly what you've achieved in your book.
Any chance of you coming down to UC Berkeley for a talk? I'd skip all my classes and finals to be there!
peace
michael cho
Posted by: Michael Cho | October 10, 2006 at 11:51 PM
Long Tail Capitalism
Chris:
There's a whole aspect of the 'Long Tail' that I haven't seen you mention, which is no surprise because it's in its infancy.
But here in London I'm starting to see the very beginnings of a form of 'Long Tail Capitalism' (as I call it), wherein small amounts of capital by regular individuals are converted into working capital for other small ventures.
I believe that this trend could have profound implications for business along the long tail in the future, as well as pulling down the rump that the tail is connected to.
I donb't know if you ever read comments in this area, but if you do feel free to email me and I'll share what I've found so far. (As for me, I used to do physics but now do risk management.)
Posted by: Emory Anderson | March 09, 2007 at 01:52 AM
Chris,
Great blog, I recently picked up your WIRED magazine and is the first magazine I have read from cover to cover. The cre8buzz.com was referred to me yesterday and I have to say, I am totally impressed with all you have created since you hit the internet. I hope some of that rubs off on me...I could use it.
Posted by: Mr. Business Golf | October 21, 2007 at 07:29 PM
Chris,
I have recently had the opportunity to watch your Pop!Cast seminar, and become more familiar with your work. I would be interested to hear your thoughts on the negative impacts of an unlimited "waste" driven market. It seems that while this is brilliant at unearthing great ideas, there could be some inevitable inefficiencies associated with it.
As a medical student I have become increasingly frustrated with material presented by professors with "unlimited" power point space which proves difficult to pull away main topics from a vast sea of information. While I understand this is dealing with education and not a consumer market, the concept of inefficiency still peaks my interest. Thanks.
Posted by: Trey | February 25, 2008 at 10:22 AM
I had the unique opportunity of witnessing a long tail phenomenon before I knew what I was looking at. It was only after reading your wired article on “mega-niches” that I recognized it. In November 2007 on the Texas/Mexican border we stood up 21 cameras and fed the live video feeds to an Internet site. On the site web pages there was a button to click if a watcher saw something that should be reported. We learned 4 new rules from long tail surveillance.
1. If it is on the Internet it will be watched. The lowest level of watching was Thanksgiving Day at 2:00 in the afternoon. The number of watchers dropped to just below 1,000.
2. If it is on the Internet it will be watched 24/7. Watchers signed up from around the planet. A bar in Australia had all the camera feeds on 24/7. There were over 5,000 watchers in France.
3. Given the opportunity, watchers will respond. Within seconds of an incident on the screen the response center was hit with multiple response reporting what was seen. A spider on a lens generated 65 emails the first minute.
4. (This was the ahah!) The responses will be self validating. The simultaneous multiple responses from geographically diverse locations detailing the same event were self validating. It made the system “spoof” proof.
Raw Numbers/Facts:
For 28 days in 2006 the State of Texas operated a test site to feed live surveillance video from the border to the Internet. The site was not advertised beyond the initial press releases and did not provide any user feedback, yet the data from the test run was staggering:
Total hits to the test site as of Nov. 3rd, 3:00 PM CST: 27,923,387.
Total registered users of the test site as of Nov. 3rd, 3:00 PM CST: 221,562.
Total duration of operations of the test site: 639 hours.
Average hits per hour: 43,698.
Largest single search on Google in the first days of operation.
Thanks for your work. I am currently watching multiple firms develop long tail surveillance business plans.
Posted by: Joel Aud | June 18, 2008 at 04:30 PM
Sorting the chaff from the wheat
Comment on: The End of Theory (Edge Magazine: Edge 248 – June 30, 2008
Dear Mr. Anderson,
Any information database in whatever form is by definition a finite entity or set of entities.
It represents a set of known information (n.b. “known”, not necessarily proven) at a particular point in time, and therefore has boundaries or limits. It cannot include knowledge that has not yet been discovered.
It is certainly true that the correlative method of finding associations between hitherto unassociated data within the database is a very powerful one, which can be very suggestive, but the vast majority of such correlations will be irrelevant “noise”.
Also, as pointed out by some of the social science contributors in the debate, although correlation is a widely used technique in social sciences, it does not establish or “prove” causal relationships. And it does not in itself generate new knowledge.
For that you need the scientific method, Observation, Hypothesis, testing, Theory, proof etc.
Another factor in the limitations of your theory (and note that it is a “theory” and therefore is susceptible to scientific method, it cannot supersede it), is the amount of information on the Net that is of dubious authority and provenance, a factor contributing to the potential noise factor mentioned above, as many a student has discovered to their cost (the ability to sort the chaff from the wheat is an important research tool when using the net as a research tool).
To return, to my original point, the whole may well be greater than the sum of the parts, but that whole is still finite.
In an infinite universe, the sum of potential knowledge is infinity, of which the database(s), no matter how big is (are) only one potential finite sub-set. Only scientific method can expand the boundaries of that finite sub-set, in terms of “provable” knowledge, whereas the sum of possible correlations within the database is limited by the original boundaries.
Would welcome your response to the points I raise.
Very best regards,
John Sloan
Posted by: John Sloan | July 07, 2008 at 11:52 PM
Hi Chris ,
What is most impressive thing about the book is highlighting the idea "Everybody is special" and internet is helping to nurture this idea .
And the new economics of mass information is flatenning the tail.
Br
Shankar
Posted by: shankar | August 02, 2009 at 10:35 PM