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August 05, 2006


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» Media Statistics from TruePress
The Long Tail, the blog by the author of The Long Tail, has a brief post with statistics on sales of various media types along with links to more complete information.  It is difficult to fully understand some of the changes as there ma... [Read More]

» Latest Mainstream Media Statistics: from Zmetro.com
Chris Anderson: TV: network TV had its lowest ratings week ever in July. Music: weekly album sales set a 10-year low in July. For the year, CD album sales are down 4.2%; although digital single downloads (still less than 10%... [Read More]

» Krise, diese Krise! from sherpa.twoday.net
Hier und hier habe ich ein paar Erfolgszahlen diverser Medienunternehmen gesammelt, die nicht gerade nach "Krise" klingen. Chris Anderson, der die Theorie vom Long Tail erfunden hat, macht in seinem Blog das Gegenteil: Mainstream Media Meltdown, Teil I... [Read More]

» That hissing sound you hear is air coming out of mainstream medias balloon from DIGITAL STREET JOURNAL
If youre wondering what the state is of mainstream medianetwork TV, radio, magazines, books, DVDs, and newspapers, check out this post on the Long Tail. TV: In July, it had its lowest ratings week ever. Music: Wee... [Read More]

» Mainstream Media Meltdown III from MasterMaq's Blog
I started reading Chris Anderson's The Long Tail a little while ago, and so far it's really good. I still... [Read More]

» I'm getting a Long Tail from Steve Clayton: Geek In Disguise
Okay, I admit I am behind the times on this Long Tail thing but I read about 15 pages of Chris's book... [Read More]

» It's a long tail... from Digital Roam
It had to happen eventually. A chart has become a bestseller. Chris Anderson's book has hit the NYT list, and considering that the entire book can be summarized as a single visual, says good things about the power of visual [Read More]

» http://ontheface.typepad.com/ontheface/2006/08/gary_younges_ar.html from on the face
Gary Younge's article in The Guardian today about Wikipedia made me think again about Chris Anderson's recent post on mainstream media audience ratings. Like in the US, newspaper readership in the UK is in steadily decline, although the major national [Read More]

» 趣闻要闻(7月31日—8月6日) from PODCAST PODIUM 播客宝典
CNN 也要抢食UGC(用户创造的内容)视频 推出CNN Exchange LucasFilm 发表声明,星球大战影迷们关于星球大战的视频可以放在 YouTube 之类的视频网站 YouTube上观众看视频的平均时间是两分钟半 人民�... [Read More]

» Long Tail Wallops Tower Records from moodmat
Both good news for the social Darwinism of the music industry, and bad news for people like me who (OK, 10 years ago) went there to buy MoWax 12-inches and browse the freaky import magazine rack. Chris Anderson wags his Long Tail and ponders t... [Read More]

» A picture is worth a thousand blog entries from Clicked
This may be mainstream news by morning, or else it'll be old news, having happened over the weekend,... [Read More]

» Paid and Social Media Report Card from Jaffe Juice
Long Tail's Chris Anderson gives this report card on media, affectionately titled Media Meltdown Here are the lowlights for you: TV: network TV had its lowest ratings week ever in July. Music: weekly album sales set a 10-year low in [Read More]

» Mainstream Media Meltdown from AttentionMax
Joe Jaffe points to Chris Andersen's state-of-the-media scorecard:Mainstream Media Meltdown IIIA couple times a year, I take a statistical look at mainstream entertainment and media in decline. All figures are year-on-year comparisons unless othe... [Read More]

» State of Media Address from walk on
Joe Jaffe points us to an interesting set of numbers originally posted by Chris Anderson (the long tail). New media is changing the landscape of how we collect and interact with information. From Joe: Here are the lowlights for you: [Read More]

» Best tip for selling online from thinks
I swore I would avoid a Snakes On a Plane post. Then Seth Godin had to go and ruin it for me. This might be my all-time favorite comment about selling (anything) on the Web (or anywhere else for that matter). Seth Godin has a brillian... [Read More]

» Tumbling Down or Wall's Well That Ends Well from expophile.com
Think of this as a parable:Interesting post recently on The Long Tail, noting some significant, if not dubious, milestones reached by mainstream media:TV: network TV had its lowest ratings week ever in July.Music: weekly album sales set a 10-year low i... [Read More]



Correction: DVD revenue is flat this year. It's not down:


(Surely revenue, which you use for most other categories, is more important than the nebulous "shipments")


One question? Is it possible that sales being driven in the long tail are former hits? Is majority of the long tail demand focussed on media hyped by marketing, but not consumed in the initial windows, later purchased when met with a lower pricing on an easily accesible channel? Is that why many 'flops' do comparitively well in the ancillary markets because they were hits not consumed at a premium price?

Currently doing a thesis on Online media distribution, your thoughts would be of immense value, should you choose to post this.


While these stats are nicely isolated and collected together to serve your interests, I think there is something missing here. Do you have any stats on long-tail content consumption this past month? And I don't mean 'youtube videos', since 95% of what is watched is illegal stuff anyway.

I'd be interested in a real comparison of, say, podcast listening in the same time versus iTunes downloads or radio or satellite radio subscriptions. These 'data points' on their own are basically floating until you get the rest together...

buns and chou chou

This is all wrong. Don't worry about the Long Tail! You ever heard of the fat tail mate?



95% of what is watched on YouTube isn't illegal. Around 70% of the Top 20 Most viewed are user generated/reaggregated, followed by branded micromedia, which is around 30% (movie clippings, music videos, etc)


I'm interested to know why "Internet Advertising" is lumped in with "mainstream media" ? Esp. when citing Google! Doesn't Google represent a long tail advertiser in addition to their role as a hit advertiser? Isn't Google used as an example in the book?!

Clyde Smith

I hear the Internet's a big hit with the kids these days.

xmas presents

Actually, movie theater admissions have been down for the past two years in a row. Increased ticket prices have covered up this erosion by showing increases in revenue.

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The Long Tail by Chris Anderson

Notes and sources for the book

FREE was available in all digital forms--ebook, web book, and audiobook--for free shortly after the hardcover was published on July 7th. The ebook and web book were free for a limited time and limited to certain geographic regions as determined by each national publisher; the unabridged MP3 audiobook (get zip file here) will remain free forever, available in all regions.

Order the hardcover now!