After we bought back our website in July, I promised that more was to come. Today I'm delighted to share another bit of good news: we've just acquired Reddit. Reddit is an evolution of the "voting" system pioneered by Digg: it's fast, clean and very scaleable to niche subject areas (read: Long Tail media).
To give you an example of how voting-based news sites can apply to news verticals, check out Lipstick.com, which applies the wisdom of crowds, if that's the term, to celebrity news. It's an experiment that we at Conde Nast and our online side, CondeNet, have been running on the Reddit platform for most of the year, and it's given us a lot of confidence in the technology.
Reddit's four employees--founders Steve Huffman and Alexis Ohanian, along with Christopher Slowe and Aaron Swartz, who joined later--will move to our offices in San Francisco. Having had the chance to hang out with them in the run-up to this deal--they are every bit as smart and energetic as you'd guess from the site, and geeky enough to fit in perfectly here--I can't wait. Expect both their technology and ideas to show up in our own site relaunch early next year.
Congrats! Having Aaron alone on your team is good enough reason to celebrate. Happy to see a spirit of experimentation showing some fruit at CondeNet.
Posted by: Anil Dash | October 31, 2006 at 03:45 PM
Bravo from France.
vous avez fait une très belle opération.Riddit et Wire..;Wahouuu. Cela devrait fonctionner du tonnere.
Posted by: Ignazio Lo faro | October 31, 2006 at 05:39 PM
I apologize if you've answered this question before...
But, why isn't YouTube mentioned in your book when it seems that you've included other recent phenomena.
I know you discuss the concept of viral embedded video, but the YouTube omission seemed puzzling.
Very much enjoyed reading the book.
One other question that I hope someone can help answer.
There was a very influential piece written in Wired in probably 1999 by a famous IT entrepeneur which predicted the ability of individuals to do both great good and evil. But, specifically warned about the evil.
In light of what has transpired in the last 7 years (from 9/11 to YouTube, etc), I'd love to re-read it.
I just can't remember who wrote it.
Posted by: Vermonter | November 02, 2006 at 11:24 AM
Never mind...
It was Bill Joy.
http://www.wired.com/wired/archive/8.04/joy.html
Google's awesome. I didn't think I could possible find it with only "wired magazine warning of the evils of technology" but I did.
Posted by: Vermonter | November 02, 2006 at 11:32 AM
Hey, Chris - I love reddit. I find that if I read one page of hot and one page of new, I've got most of the news I'll hear in other venues all day. If Conde Nast does for reddit what it does for Wired, I'm all for the acquisition.
Posted by: Mary Warner | November 03, 2006 at 06:24 PM
I am not a game, I am not a world, I am WOWgame
Posted by: wowgold | November 15, 2006 at 12:10 AM
Great post! congrat!
Bye,
Tom
Structured Settlement Forum
Posted by: Tom | November 16, 2006 at 08:18 AM
One other question that I want to know
Posted by: san | June 07, 2007 at 08:59 AM