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November 29, 2006


Ches Chen

I think book covers should fit the local marketing culture and what will attract sales (duh!). I like your current cover because it invokes a certain brand ...very simple, clean, lots of white space, recognizable - that's the imagery on Malcolm Gladwell's books. I also think you should use the same hardcover cover so people who have been waiting for the paperback can make the direct link and buy it right away!

Mathijs van Abbe

I like the cover. It is plain and simple.
It's also good to read that you're coming to The Netherlands soon and I am looking forward to talking to you about our interpretation and solutions for the long tail.

Vincent LaConte

I like the simplicity but I think the Dutch simplicity is a little too radical. In some ways the Japanese cover is more successful, by making it clear this is the "tail" of a distribution curve.

Playing with animal tail imagery in conjunction with a minimalist diagram would be fun, but just an animal tail without the diagram tail loses too much information.

I actually like everything about the aesthetic of the US hardcover, just not the Enter key.


I'd go for lost fo white space, simple title & author's name, a sketchy line with "sales" next to the ordinate line, and, more importantly, six or seveen photos:
- Madonna on the left (take to your lawyer about this one);
- LG15 (for the hype factor) in the middle;
- your dog&wife on the right;
and (maybe) two arrows on the bottom, with a small dash:
- "before" or "mass-media" going from the left margin right to the first two;
- "after" or "now" of "Internet" going all the way right.

It would be pretty much all your book in a single drawing --- why buy it then? --- but that is all the strength of what you are saying. If I'm not clear, I can send you a sketch.

Another idea, more simple, would be no drawings, just a sub-title:
Why this book millions (and it doesn't really matter).

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The Long Tail by Chris Anderson

Notes and sources for the book

FREE was available in all digital forms--ebook, web book, and audiobook--for free shortly after the hardcover was published on July 7th. The ebook and web book were free for a limited time and limited to certain geographic regions as determined by each national publisher; the unabridged MP3 audiobook (get zip file here) will remain free forever, available in all regions.

Order the hardcover now!