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November 26, 2006



You could add the your list the recent exchange between J. schwartz (sun ceo) & the head of sec

It all happened in schwartz's blog at



the response from SEC at



one company that still is as paranoid as ever, despite being hailed as a tech leader is Apple. You never get anything out of Apple except from what comes out of Steve Jobs' mouth at Mac conferences.


You're onto something here. I would think your company's open door policy of the past would now be it's ability to promote good will through the sharing of information. As a consumer this would give me a sense of trust which is almost as important as quality. In another vein: I sent a press release to a major newspaper and it's been over two weeks and never heard a word. Now this same paper has bloggers: so I went to see what they were talking about and I tell ya it was as "benign" as h-ll. If a company truly wants you to gain their trust they can't fake transparency. I also think transparency has to do with their ability and willingness to share information in a timely way after a consumer's request.


An interesting sidelight is "accidental radical transparency", where information emerges about a company's plans via a series of unrelated employee blogs - tidbits of information that form a glimpse, or more, of what's up inside the company. (it's what we thrive on at LiveSide)



Mr. Anderson,

Thank you for your article, blog, and book. I have loved each. Since you seem very interested in how your readers apply Long Tail theory to a variety of markets, I'll point you to my brief attempt at investigating Long Tails of Christian discipleship/ministry/evangelism/etc.


Other writers have done this before me, and I have linked to them in my post.

CS Smith

Transparency has been on the radar for some time. Here are some good recent examples, all driven by technology as the enabler.


Debbie Weil


Great topic and one I address in my new book, "The Corporate Blogging Book." Alas my title isn't as sexy as "Naked Conversations." Thanks for spelling it out in your as-always inimitable prose. If you want a contributor to help with the Wired articles on the topic of corporate transparency, let me know. :-)

Lee White

How is this going to play out in an industry where a certain level of confidentiality and/or control is mandated by law. I am thinking about pharmaceuticals in particular. Any information, related to product indications, leaving the company must be accompanied by fair balance information about side effects. Does a situation like that necessitate some sort of control?

Chris Gilbey

Interesting blog and comments particularly about Steve Jobs and Mark Cuban who I understand do not allow their employees to blog. Perhaps the concept of socially driven design only applies where the original entrepreneurial visionary has moved out of the company that he or she founded?


Transparency everywhere :)))


Use BiLinks (marked by <->) to connect bidirectionally all communities, that contribute to Radical_Transparency.

* http://aboutUs.org/Transparency

Wikis are very appropriate for this.
-- fridemar.com

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The Long Tail by Chris Anderson

Notes and sources for the book

FREE was available in all digital forms--ebook, web book, and audiobook--for free shortly after the hardcover was published on July 7th. The ebook and web book were free for a limited time and limited to certain geographic regions as determined by each national publisher; the unabridged MP3 audiobook (get zip file here) will remain free forever, available in all regions.

Order the hardcover now!