A consultancy called the Attention Company has just complete a fascinating survey of what it calls "Out There" people---think Mark Cuban and other promoters of radical transparency.
They define "Out There" people as those who are more likely to:
- Value fame as an “asset”
- Willing to share certain types of
sensitive information on the web
- Believe it is appropriate to criticize their
organizations on the web
There’s more of these than you might think – 69% of the population agrees with at least one of these statements!
The presentation and survey results are well worth reading. Here's one sample:
Thanks to Jason Calacanis, another example of this phenomenon, for the pointer. He adds:
"Frankly, I couldn't run a business any other way. The only way to really get things done is to be out there. There is so much noise in the space, so little attention, that your best bet for building great products is being totally honest about what you're doing and letting folks help you."