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December 14, 2006


Jesse Ciccone


I suspect what you say "should have been self-evident" will in fact cause a lot of table-banging among the 'power to the people' social media extremeists.

Nonetheless, I, for one, am thankful for you explicitly laying out a rational approach that recognizes that the true power of social media/citizen jounalism/wisdom of the crowds/whatever you want to call it lies in being complementary, additive and evolutionary



I'm glad to see a media organization driving innovation. If you haven't been following it, you might be interested in the AP/Jamil Hussein/Flopping Aces/Eason Jordon/Michelle Malkin situation, which relates to media transparency. Here is a summary: http://zealandactvity.wordpress.com/2006/12/14/eason-jordan-for-transparent-media/

Essentially, Eason Jordan, who resigned from CNN in a storm of controversy, is investigating a possibly fraudulent AP story; he has invited the blogger who broke that story (Curt at Flopping Aces) and prominent right-wing blogger Michelle Malkin to accompany him to Iraq.

Also, I wrote some reactions to your prior post but am having some trackback trouble. I hope you don't mind if I include that link as well: http://zealandactvity.wordpress.com/2006/12/14/wired-brainstorms/


Chris, I just wanted to see what you thought about the applications of personal, on demand publishing and the long tail. Specifically, as it applies to physical megastores...can this sort of thing allow locals stores to compete with and defeat megastores?

I blogged about it, but my thoughts are a bit disjointed.

Mary Warner

Chris - I'm very glad you amended this. As an artist and writer, I can't imagine having to create everything by committee (be it a handful of people or an entire community). Would a Van Gogh still be a Van Gogh if he let the masses into his studio and gave them brushes?

Evan Hansen

Great stuff. Thanks for the credit on the "process as content" concept described in your earlier post--as EIC at Wired News (WIRED magazine's daily online affiliate) I've been experimenting practically with these ideas for the past few months, attempting to harness blogs more directly to our news gathering process. The idea is to give daily news reporters a public notebook where they can gather information, work out ideas and invite audience critiques and participation (a blog). Reporters are urged to publish what they know as soon as they know it. They then work with editors to identify story "arcs" they have been developing iteratively within their blogs that can and should be spun into more traditional, edited news articles. The hand-off moment from blog to editor carries some similarities to a write through in a wire service story, where information is published as it becomes available, and then the writers and editors take a step back to put everything together in a more polished form. We've had some interesting results with this so far over the past four months following up on ideas suggested by readers in our blog comments. It's been particularly effective developing recommendation lists, notably for software products in our Monkey Bites blog. Ideally we will see this pro/am approach adapted to breaking news, acting on tips from readers and harnessing the wisdom of the crowd to an evolving story arc as the audience weighs in on successive blog posts, and the raw reporting and feedback is then cooked into an authoritative news story. The effectiveness of this model has been demonstrated already in a handful of interactive community news sites, like broadbandreports.com. Perhaps unsurprisingly, it is proving difficult to connect audience input to an edited news story that is developing quickly. That's a challenge we're working on directly with some new experiments. Right now, we're develping a project with NYU's Jay Rosen, one of the smartest innovators in community journalism around. It's premature to say more at this point, but look for a formal announcement in January.

Adam Hodgkin

Some follow up comments in the Exact Editions blog

Magazines need to be even better at what they do best, and at the same time they have to be open to the intimacy and immediacy of the web. (Much the same for books and their authors as they harness the power of the web and ally it to the subtlety and stability of print).

Justin & Heidi Long

This article (http://www.sci-tech-today.com/story.xhtml?story_id=49102) about ExxonMobil sponsoring research that aligns with its views would illustrate an organization that needs a little aggressive transparency. If you want to contribute to the debate, why not choose, say, a dozen orgs - 6 that agree with you, and 6 that violently don't. Sponsor the 12 for equal amounts. Then convene some kind of panel or publication... to give each equal weight, point for counterpoint...

ipod accessories

Well thought out and written speech, with a good build-up and wind-down and pentameter. It says a great deal. It is actually transparent and therefore carries huge credibility.

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The Long Tail by Chris Anderson

Notes and sources for the book

FREE was available in all digital forms--ebook, web book, and audiobook--for free shortly after the hardcover was published on July 7th. The ebook and web book were free for a limited time and limited to certain geographic regions as determined by each national publisher; the unabridged MP3 audiobook (get zip file here) will remain free forever, available in all regions.

Order the hardcover now!