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December 12, 2006


Ian Betteridge

"NOW: Search and blog links drive readers to individual stories; they leave as quickly as they come. "De-portalization" rules."

So Digg isn't popular? Yahoo isn't the most popular destination on the web?

Portals are just editorial decisions: destinations that select sites and stories that you might be interested in. That isn't going away, at all. What is changing is how those editorial decisions are made. They can be made by one person, anywhere, and we call that a blog. They can be made by aggregating lots of individual choices, and we call that social software. They can be made by computer algorithm, and we call that Search. Or they can be made by advertising-funded publishing companies, and we call that mainstream media.

The point is that all of these devices fulfill the function that we've traditionally ascribed to "portals". All of them make a stab at choosing the information that you're likely to be interested in, and presenting it to you. And, if you want something to be read, you still have to ensure that it's picked up by these "microportals". Just putting it on a web page and hoping Google will index it won't work.

Barry Ritholtz

I've yearned or the day when Start and Info Porn were online.

Many thanks!

Piers Fawkes

I'd suggest that your web presence no longer has to be contrained by your site anymore. Wired content and application could be spread across the web in a curated way too - widgets are the simplest way to understand this.


Simple question:

Are you guys planning on changing your RSS feeds so that you syndicate whole articles (as you do for this blog here), rather than just headline + summary?

Because I'll level with you; I'm a lot less likely to read an article when I have to open a new window vs when it's just there in Google Reader.

Chris Anderson


We're planning to set a relatively generous target of 400-500 words for the RSS excerpt (for most of the content, that's the whole thing). The limit isn't because we're trying to drive traffic to the site (we actually hope you'll come to read the comments and otherwise participate in the debate) but becuase anything longer than that can be annoying in a feed reader.


Elliot Feldman

Here's my problem with the latest version of WIRED (print version). I liken it to the early Harvey Kurtzman-edited MAD Magazine versus the seventies Albert Feldstein-edited MAD Magazine. (Yeah, I'm an old guy. Get over it.) The Kurtzman version of MAD was created as an act of love for an audience who "got it." Each frame in every satirical comic was packed with overt and hidden jokes. The reader could go back numerous times to the same comic and find something new. The Feldstein-edited MAD was dumbed down for a broader audience, all covert jokes removed along with Kurtzman, Will Elder, and most of the original MAD artist geniuses (save Don Martin). For me, original WIRED had the same type of genius where the pith would often be found in the margins. Present WIRED is dumbed down for a broader audience like seventies MAD Magazine, so it's no wonder that WIRED has lost its significance.

Howard Rheingold

A few people who were there will recall that

"We're not going to become the bozofilter for the Web" is what Louis told me when I proposed "share control with readers. Editors catalyze and curate conversations that happen as much "out there" as on our own site" in 1994.


"media" implies a mediated experiece, as opposed to a direct experience, and "new media" seems to be simply a flow directly skin to the direct experience we seemingly used to have with our senses.... it has become immediate again, and this is the charm of the current times.... so, you are no longer a media worker or content provider, but simply a sharer of living, which was always the beauty of community, grounded in love.





If no one has God given right to a job, what is to be done about those who are not employed?

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The Long Tail by Chris Anderson

Notes and sources for the book

FREE was available in all digital forms--ebook, web book, and audiobook--for free shortly after the hardcover was published on July 7th. The ebook and web book were free for a limited time and limited to certain geographic regions as determined by each national publisher; the unabridged MP3 audiobook (get zip file here) will remain free forever, available in all regions.

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