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March 09, 2007

Comments

Brett Duncan

Rock on! That's what marketing is really about. Screw the legalistic nays and tug on my heart (guitar?) strings!

christina

hi
what is that, big red button ???
its a new mouse :o) ???

chears

Em

Long tail Microcapitalism...
Just wrote a little piece about Long Tail capitalism in my little blog. Might be an interesting read, as I haven't seen Anderson talk about this yet, though I might have missed it.
Actually, the pertinent example (to this musioc post) is one example I cite, www.sellaband.com, the other is kiva.org. Check 'em out and if anyone has found anything similar, let me know. Or if Anderson wants to take a stab at the subject, I'd be interested to see the results.

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Willie

Hi, credit world is cool !

Nabeel Hyatt

Chris, great post.

However one key point that the Relentless made about Buzz! was that the big red buttons were NOT just a marketing benefit.

Sure it helped to have four big red buttons on the box to help is stand out. Especially since it still sold for the typical console retail price.

However more importantly their contention is that it helped immerse the players in the game. What is the best moment of being in a game show? Knowing the answer and slamming your whole palm onto that big red button. If you are just using your thumb to tap the X key, the drama is completely lost.

- Nabeel

wow power leveling

innovational feature!!
i love it very much.

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Tidbits

The Long Tail by Chris Anderson

Notes and sources for the book

FREE was available in all digital forms--ebook, web book, and audiobook--for free shortly after the hardcover was published on July 7th. The ebook and web book were free for a limited time and limited to certain geographic regions as determined by each national publisher; the unabridged MP3 audiobook (get zip file here) will remain free forever, available in all regions.

Order the hardcover now!