Bad branding

Apropos of nothing, here's a cameraphone shot from last weekend's trip with the kids to Seaworld in San Diego. How exactly did someone think that it made sense for a lending bank to sponsor a "Shark Encounter"?

Comments

[Ken Chan]

Predatory lending? Surely they could have found a law firm to sponsor the shark exhibit.

[Tommy Weir]

Probably the same bank that gave free shotguns to new customers that Michael Moore found.

Perhaps instead....an insurance company...or a plastic surgeon...or a trauma support clinic...

[Bob Gilbreath]

Makes sense if you are trying to reach out to families like yourself, and have a deal with Seaworld that combines marketing with exclusive ATMs. While not a clear tie to a shark exhibit, this is pretty mild as sponsorships go. Why is this so surprising? Who would have been a better sponsor?

[Bill Olen]

Maybe the bank is looking to take a bite out of the truth-in-advertising portion of the long tail.

[Chris Anderson]

Bob,

Two words: "loan shark"

Chris

[Tom Asacker]

Great catch Chris! But easy, since the marketplace waters are filled with this nonsense.

[David]

..hmm...it got you to take a picture and post it on the web.

[Bob Gilbreath]

Duh, my bad. Thanks for making it obvious for me - count me as someone who's seen so much clutter that it's hard to see either the commercial message or the irony.

[David Palmer]

Who would have been a better sponsor?

Sushi bar? Bandage company?

[Walter]

Haha.... that's totally hilarious! We do have quite a few "loan sharks" here in Singapore....

[Ethan]

Guaranteed*: US Bank sponsors all of this year's (or this five years') special exhibits at Sea World. This is going-through-the-motions sponsorship. I'd bet no one directly involved thought twice about it.

*pure speculation

[Jim Johnson]

Obviously they didn't think to ask any San Diego lawyers first.

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[kabin]

thanks...
Kabin
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