My new start-up: BookTour.com

M.J. Rose, who will be interviewing me on stage at BookExpo next week in New York, has broken the news, so I'll mirror it here. I've got a new start-up/sideproject that will be decloaking on May 31st.

It's called BookTour (booktour.com) and that's all I'm going to say about it until next Thursday. In between now and then, we'll be moving to a new server so don't be surprised if the "coming soon" site isn't working from time to time in the coming days.

Just to answer the obvious question, this doesn't have anything to do with Wired, and doesn't affect my awesome day job. It's entirely self-funded and was created with two partners, who will be running it day to day. As the name implies, it's focused on the book industry, about which I've learned a lot in the past two years.

Come to our session at BookExpo on Thursday May 31 at 2:00 pm in Room 1E06.5 in the Javits Center in NYC to hear more. My partners and I will be at BookExpo through Sunday, so ping me if you'll be there and want to arrange a demo.  We'll also be presenting at the Book Group Expo on June 8-10 in San Jose and O'Reilly's Tools of Change for Publishers conference on June 18-20, also in San Jose.

As they say, stay tuned.

Comments

[Alex Mandossian]

Chris, I'll be speaking at Javitz on the 31st as well (www.AccessToMega.com) and I hope our paths cross then.

We've never met, but I've been impressed at how profound Radical Transparency is (as a management style) ever since I read about it your book.

I'm very interested in learning more about your upcoming BourTour.com start-up, but can't make your "decloaking" session because I'm speaking around the same time :-(

- Alex

[Vincent]

Go get it man! Wish your start-up become a really really successful and sensational one.

[Seedof]

Here's how it works:
Basically, during a Virtual Book Tour, an author (me) visits specific lineup of websites or weblogs, similar to a real-life book tour, where stops are made at brick-and-mortar bookstores. Each day, the author visits a different website, from the comfort of her living room. At each "stop", the author may be interviewed, make "blog" entries, answer questions from site visitors, submit their book for review, or any combination of the above. wow power leveling,What sets a virtual tour apart from real-life tours is that once the content is posted on a website, it's archived ?4/7?for later access, allowing those who couldn't visit on the appointed day to view the material at their leisure.

[Irene Grumman]

Booktours.com was inaccessible today, but I couldn't even get your later comment pages. About Booktours: How do you plan to publicize? by email to bookstores? by mail? by flyers? how about by fan? As a reader of this blog, I would be willing to send a few emails in my area. My favorite independent bookstore has its own email newsletter, and the association of indies sometimes puts out a group effort.

[Chris Anderson]

Irene,

It's booktour.com, not booktours.com, Just click on the link in the post...

We'll be publicizing by web word of mouth...all we will be clear when we launch properly on July 9.

[fasdf]

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[kabin]

thanks...
Kabin
Konteyner