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May 21, 2007



I'd also recommend in place of Book #4 but same author, The Black Swan: The Impact of the Highly Improbable. http://www.amazon.com/gp/product/1400063515/ref=wl_it_dp/103-2021811-5971815?ie=UTF8&coliid=IAAKZCFF7RNN7&colid=2G3GFFY5AYJ6Q

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The Tipping Point was a great book. You can't just look at economics from a big picture perspective, you have to dabble in the "riff-raff". The big wig economists simply can't do that as well as the little guys who have first hand experience.

Bianca Caampued

Hi Chris- 3 Things:
1) I enjoyed your presentation yesterday of The Long Tail- and I definitely see the relevance of all your points in regards to fashion
2) I absolutely love your book recommendations (bc though I work at a fashion magazine, i'm a secret science geek & marketing aficionado)
3) I just wanted to let you know how much I LOVE wired. I don't consider myself a techie, but like I mentioned I do have an interest in science and things of that nature. Obviously Wired is geared for men, but I love that fact that as a girl I can read it and appreciate the breadth of topics covered, in which I can take what is of interest to me. It's just so well edited in that it's a very intelligent magazine, without being pretentious.
It was REALLY great seeing you speak yesterday. Thank you!
- Bianca (from Lucky)


"The Tipping Point" was a great book!


"The Cluetrain Manifesto : The End Of Business As Usual" is on-line (legally) : http://www.cluetrain.com/book/

You can add a section to "Free" about that.

P Trades

here's another amazing book on business:
my partner in P Trades, Karel Baloun, wrote another excellent book on business called: Inside FACEBOOK here: http://www.amazon.com/Inside-Facebook-Life-Visions-Greatness/dp/1425113001/ref=sr_1_1/103-5557423-7691028?ie=UTF8&s=books&qid=1180036916&sr=1-1
It's a great inside look on exactly how they made facebook happen, plus the outlook for social networks and business on internet etc very insiprational for those interested in biz, internet and entrepreneurship etc. --Patrick Kerr of Ptrades and Oil Gas Futures




"Wikinomics" by Tapscott. I highly recommend it.

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it's really very hard to handle for every first time,all we can do is trying calm down and do our best

Jordan Henderson

Everything came out as predicted by The Cluetrain Manifesto?

Huh? Sorry to break into your revisionist fantasy, but pretty much nothing came out as they predicted.

Most startling example? The most secretive company around Apple, the company that muzzles their employees to keep them from participating in "The Global Coversation", the company that threatens lawsuits against sites that dare to leak details of their upcoming products, has the most buzz and does the best in "The New Economy of the Internet". Sun, on the other hand, continues to languish and follows the recommendations of the Manifesto as well as anyone.

Their breathless assurances about the power of the consumer to connect in new ways have been pretty much dashed. The Media Giants are still in control, MySpace is owned by Murdoch, Google has centralized marketing on the Internet to an unexpected level when we were assured that marketing was changing to a "conversation" where centralization was dead. More examples? BitTorrent is a medium for MPAA distribution. Napster is a brand of some RIAA company.

Eyal Sivan

I completely agree about "Out of Control". To this day the best non-fiction book I have read, and far and away the best business book I have read. Absolute genius in its depth and scope. Kelly is the man.

But you have, in my humble opinion, omitted maybe the 2nd best: "The Ecology of Commerce" by Paul Hawken: a startling and hopeful book about sustainable economics. Al Gore lifted half of Inconvenient Truth from that book (and the other half from Ishmael by Daniel Quinn - another must read).

And as for Hall of Fame, I'd have to go with anything from Alvin Toffler, probably The Third Wave.

I'm reading Long Tail now... so far it's excellent. Thank you and keep up the phenomenal work.


This site gives information about top five business books, which are very useful for new beginners in any business field. Here you can get variety of books where you can collect more information and get succeed in your own business.

Howard Owens

For me, in no order

The Long Tail (of course)
Innovator's Solution
The Search
We the Media
First, Break all the Rules

Somewhere in their, the Vanishing Newspaper should fit, too.

As for Cluetrain, I'll buy "directionally right" to an extent, but it was never right all of the way. It was largely a book of unexamined platitudes. I couldn't even finish it. Too much idealism, not enough nuance or research.


You said about Cluetrain, "The book's details don't really hold up anymore". Hmm... i tot its a pretty evergreen book, where so many leaves from from its tree. Why, recently i read Innovation Happens Elsewhere and even the Long Tail, and i thought they were original. Until of course i read Cluetrain. That choo-choo gave away the core mantras in the first place.


Another commenter above remarked that none of the Cluetrain Manifesto came true, and he gave the right examples. But taking it with a longer historical perspective we can see how, by not seeing further to those clues, we lose out to those moghuls. Marc Andeersen had the chance with Netscape, but open up its sourcecode too late till Bill Gates completed the massacre. Now we see how Firefox came through the ashes.

As every dotcom hopeful from the conversing community rises up, the moghuls try to buy them off or rather their own selfish greed allow moghuls in. They should resist, and wait. They are now all in the past tense. So now the ultimate will still await the community. The Manifesto is in the future tense. The final winner takes all, finally. Just wait, wait, wait for the Choo-Choo.

Linda Nelson

Curious what you think about some of the new books encouraging the corporate use of social networks, blogs, etc. to engage the groundswell? So much has happened since 2001. I'm personally interested in relating all this to the digital distribution of film and am experimenting with our catalogue - we've found tipping points on Facebook and MySpace and of course we have great hopes for the future of the Long Tail, but now hope to use the groundswell to monetize our films while they are in development, aggregate audiences all during development and production, and provide theaters with great tools for aggregating independent audiences for completed films. It all seems quite possible now, so I'm encouraged that there is a huge market for independent film, despite all the negativity that seems to be prevailing these days.


Chris- your book is in my top 10 business books to read!


It had a great big impact on me. Great to read the ones that have been significant to you. Not read microcosm, so will be ordering that one! Thank you.



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Great list.thank you so much for the list!! I’ll be heading over to Amazon to pick ‘em up!

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The Long Tail by Chris Anderson

Notes and sources for the book

FREE was available in all digital forms--ebook, web book, and audiobook--for free shortly after the hardcover was published on July 7th. The ebook and web book were free for a limited time and limited to certain geographic regions as determined by each national publisher; the unabridged MP3 audiobook (get zip file here) will remain free forever, available in all regions.

Order the hardcover now!