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June 26, 2007

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Ryan

I take issue with Bear Sterns' definition of UGH. It doesn't make sense to me that Bear Sterns would equate UGC with pageviews of sites that allow UGC. It seems BS is missing the "generated" part of the equation.

For example, on YouTube, UGC seems to imply the videos that get uploaded, not the videos that simply get viewed. In this sense, how many YouTube users actually upload videos? I think the answer is far fewer than the number of users who simply view pages on the site.

Eben Carlson

Content is king, and as soon as price controls are lifted, we'll see to just what an extent.

You're either making widgets or creating content.

And the world is separating along those lines.

Once content has the ability to differentiate itself like jeans, popsicles, paperclips, automobilees and underwear, we'll have a rich and luscious market where meaningful content competes for the attention of not the 18-34 demographic, but folks with money.

Everyone.

Call it premium mass content.

And, since manufacturing's methods are contrary to the flowering of top notch creative (time pressure, motive force, control management, competition), it's likely that these two undertakings will be relatively distinct.

So long tailers are actually setting themselves up to miss the boat on what will be, in a very short while, the dominant economy.

They're turning themselves into Wal-Marts when consumers are becoming more and more boutique sophisticated.

They're also guaranteeing themselves a lot more work and much smaller returns.

More about this at whiteg.com—the world's first premium content company.

http://tv.stafex.net

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King Hill

I love the term "user generated content" as though there is a difference between "user-generated" and "big-important-people-generated" content. There is in the "old" economic model; but in the new model of your long tail, there is not.

For BearStearns second point, "Can it be monetized?" The acquisition of DoubleClick by Google answers this with an emphatic "yes."

anon

I think the graph looks like a mess only because different colors were not used to represent each studio making it very hard to track a given studio. If you look at Disney I would say they are doing very well indeed.

Matthew Hurst

Chris,

There is something disturbing about the notion of 'demand' for UGC. Demand is associated with producers and consumers, but the defining factor with UGC - at least as I see it - is the community and conversational elements. 'Demand' indicates assumptions about broadcast media.

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Once content has the ability to differentiate itself like jeans, popsicles, paperclips, automobilees and underwear, we'll have a rich and luscious market where meaningful content competes for the attention of not the 18-34 demographic, but folks with money.

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İ think the graph looks like a mess only because different colors were not used to represent each studio making it very hard to track a given studio.

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UGC can't be monetized right now until we regulate internet.

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Once content has the ability to differentiate itself like jeans, popsicles, paperclips, automobilees and underwear.

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Tidbits

The Long Tail by Chris Anderson

Notes and sources for the book

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