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January 24, 2008

Comments

Mark Harrison

I'm very suspicious of this, and wonder whether we're seeing the birth of a new urban legend?

As far as I can make out, sites written by people with actual medical training warn that:

1: Dairy milk allergy is an allergic (ie it causes an allergic reaction.) Lactose intolerance is something completely different, present in 90% of those of Asian descent, and has to do with a reduced level of the enzyme lactase.

2: lactose reactions INCREASE with the regular consumption of such products, not decrease.


If you're going to be giving statements like "After repeated exposure to dairy products, the allergic reaction diminishes such that people can enjoy the dairy product without any significant consequences" can you give some references beyond a single blog article written by a non-doctor?

Chris

That link doesn't work at the bottom.

Paul

Yeah, this one does smell a bit fishy. Not really in keeping the the concept of zero marginal cost either - there is a very tangible resource being used to create the good.

It's more an example of the fact that people will exact a cost on themselves to receive a free good they know to have a marginal cost and hence not a zero price. They believe they actually are getting SOMETHING for free, rather than something 'free' for nothing. Fine but important distinction.

Tejvan  Pettinger

If you goto India, it takes along time to get used to the bacteria. A westerner will get ill eating raw fruit, whereas an Indian won't

chris

On the topic of giving things away for free…I was surprised to find out that Cliff’s Notes and Spark Notes are available for free online (I think you may be asked to pay to get hard copies or access to a non parsed up view). I think this is another great example of the non intuitive getting more (either though add revenue, .pdf sales and/or hard copy sales) thought giving things away.

SCOTT SUMMIT

MCDONALD'S HAS INCREASED THEIR PROFIT MARGIN BY CURING INDIA OF LACTOSE PROBLEMS. THROUGH THIS ACTION MCDONALD'S HAS OPENED UP THE WORLD OF DAIRY TO THE PEOPLE OF INDIA. ANY NATIVE OF INDIA CAN NOW ENJOY WHOLE MILK, RICOTTA CHEESE, AND SMETANA.

Josh Bernoff

As an ice cream lover who is lactose intolerant, I've always wondered why they don't have Lactaid vending machines in ice cream stores.

Forget free ... they could charge 50 cents for a 5 cent pill, easy.

dog

Next they should give French Fries away to Americans, and cure us of our fat consumption problems!

Squared

Chris,

Wondering if you could at least put some kind of note or disclaimer in this post. As the father of a then-toddler with a milk allergy who almost died in my arms after ONE ACCIDENTAL GULP of milk, I can state completely and utterly that the last thing people with true milk allergies can do is try repeated exposure. It could kill them. Repeated avoidance is what you have to do. Lactose intolerance is not really a food allergy and does not lead to anaphylactic shock and potentially death as a true milk allergy can. Heaven forbid someone somewhere reads your re-pub of the What I Learned post and makes a terrible mistake thinking it's OK.

Thanks, Chris.

-- Scott Anderson

Shahar

This story reminds me of the infamous Nestle milk substitute "marketing" scheme in Africa. The differences are of course huge, and I am not trying to compare the two. Giving away free illegal drugs is also a well known practice among drug dealers on the way to creating new addicts. I guess what I'm aiming at here is the lack of moral judgment in this short piece. regardless of milk-allergies or other acute medical problems I'd be horrified to hear that McDonald's (or any other vendor)is giving free ice-cream at, let's say, my daughter's school, thus creating a new generation of sugar fiends on the safe way to obesity.
Getting stuff for free is great, and I wouldn't mind a complimentary cone with my McDonald's meal once in a while. But sometimes I get the feeling that people hailing such steps as McDonald's Indonesia trick are too excited by the marketing aspect and tend to ignore its other implications.

protondizayn

Proton Dizayn; yetenekli web tasarımı uzmanları ve deneyimli teknik ekibi sayesinde sanatsal ruhunu teknik bilgisiyle birleştirerek, şirketinizin kurumsal kimliğini en uygun şekilde hedef kitlenize sunmakta, bilgiye ulaşmanın kolay olduğu etkili ve özgün web tasarımı projeleri tasarlamaktadır.
Proton is a professional web design company based in istanbul, offering high-quality websites and development services to clients in Turkey.
Proton specialise in website design, application development, content management systems, e-commerce solutions, intranet & extranet development, graphic design and digital multimedia.
www.protondizayn.com

protondizayn

Proton Dizayn; yetenekli web tasarımı uzmanları ve deneyimli teknik ekibi sayesinde sanatsal ruhunu teknik bilgisiyle birleştirerek, şirketinizin kurumsal kimliğini en uygun şekilde hedef kitlenize sunmakta, bilgiye ulaşmanın kolay olduğu etkili ve özgün web tasarımı projeleri tasarlamaktadır.
Proton is a professional web design company based in istanbul, offering high-quality websites and development services to clients in Turkey.
Proton specialise in website design, application development, content management systems, e-commerce solutions, intranet & extranet development, graphic design and digital multimedia.
www.protondizayn.com

casto

As an ice cream lover who is lactose intolerant, I've always wondered why they don't have Lactaid vending machines in ice cream stores.

Forget free ... they could charge 50 cents for a 5 cent pill, easy.

http://robin-strasser.blogspot.com/2008/09/robin-strasser-867.html

kabin

thanks...
Kabin
Konteyner

accessoires xbox 360

Icecream looks so yummy.. Thank you so much for sharing such an interesting as well as nice information with us..

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Tidbits

The Long Tail by Chris Anderson

Notes and sources for the book

FREE was available in all digital forms--ebook, web book, and audiobook--for free shortly after the hardcover was published on July 7th. The ebook and web book were free for a limited time and limited to certain geographic regions as determined by each national publisher; the unabridged MP3 audiobook (get zip file here) will remain free forever, available in all regions.

Order the hardcover now!