The big differences this time. First, we finally figured out how to package my abstract thinking into something that would work as a cover (The Long Tail wasn't on the cover back in '04 because in cover testing nobody seemed to "get it"!). And second, we've got our website back this time, so we've put a lot more work in the presenting it better online, including a video, a way to get the print magazine free this month and a wiki on free business models.
The feedback I get on this piece and on the exploration of other FREE themes on this blog over the next year will be invaluable in making a better book, just as it was with The Long Tail. This is the start of my explorations of the world of FREE, not the end.