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July 02, 2008

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Mat McCoy

Looking forward to the marketing chapter Chris. I agree that many companies (online retailers in particular) seem to think that only course of action to take in response to the long tail is to become an aggregator. Instead of taking advantage of the freedom to specialize, they're trying to hit as many niche markets as possible.

john

it's a shame you lost the tail on the new cover - that was cool

Chris Anderson

John,

There was no tail on the cover, at least in the US version. Perhaps you're thinking of one of the international editions?

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Blog is one of the essential thing to build your PR and make your product know to all and get comments and reviews from different people, that way your product become marketable just in quick time.

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Tidbits

The Long Tail by Chris Anderson

Notes and sources for the book

FREE was available in all digital forms--ebook, web book, and audiobook--for free shortly after the hardcover was published on July 7th. The ebook and web book were free for a limited time and limited to certain geographic regions as determined by each national publisher; the unabridged MP3 audiobook (get zip file here) will remain free forever, available in all regions.

Order the hardcover now!