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October 17, 2008



Hi Chris,

I'm studying for an exam on your book. Congratulations for your work. Moreover thelongtail.com seems very interesting!


Thanks for the information...I bookmarked your site, and I appreciate your time and effort to make your blog a success!


I suspect these numbers will shift significantly as the speed of download in mobile devices increases and the cost of data transfer either decreases or becomes an understood norm in the budgets of basic users.


In my personal opinion there are also issues related to the actual applications available. For instance, MusicStation (Omnifone) has many stability issues, especially as regard calls while listening to music, that prevent the adoption of the application.

Another factor to take into consideration, I'm mainly referring to western Europe, are the different demographics as regard online and mobile music. Another factor which results in the figure mentioned above.

In other advance mobile music marketspaces, such as Japan or Korea, the situation is completely different if considering that in Japan, for example, mobile music accounts for over 90% of overall digital sales.


The key to providing useful search on a very small piece of real estate like a mobile device is field uncoupling and truncation. Uncoupling allows the user to use cognitive thought progress without hindrance and truncation gives iconic reference while maintaining perspective on position within a large data set.

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The Long Tail by Chris Anderson

Notes and sources for the book

FREE was available in all digital forms--ebook, web book, and audiobook--for free shortly after the hardcover was published on July 7th. The ebook and web book were free for a limited time and limited to certain geographic regions as determined by each national publisher; the unabridged MP3 audiobook (get zip file here) will remain free forever, available in all regions.

Order the hardcover now!