Apparently not, at least not with the current generation of phones that make music discovery difficult. From our Listening Post blog:
Frank Taubert, CEO of 24/7 Entertainment, which provides 4.5 million songs to a wide variety of digital music services including the unlimited mobile music services Omnifone, toldPopkomm attendees on Monday that a full 66 percent of those songs had never been purchased or downloaded -- not even once.
So does that say something about the limitations of devices or does it reflect consumer demand? It appears it's more the former. Online, with all the tools of the web (search, sample, recommend, and other social tools), the Long Tail is alive and well, according to eMusic, who responded to Taubert's data to say that their own experience was very different.
Three quarters of eMusic's entire four million track catalog sells at least once every year, or to put it another way, we sell more than 50% of our catalog at least once every quarter," according to Madeleine Milne, Managing Director of eMusic Europe. "Music discovery on mobile devices may not be supporting long tail sales but the new digital music consumer is web savvy, and turns to social networks, blogs and the web to find out about new music. This is further evidenced by Entertainment Media Research's Digital Music Report 2008.
The lesson? More evidence that a Long Tail without good filters is just noise.