Long Tail Libations
Last year I mentioned that after my book came out, Anheuser-Busch created a division, called Long Tail Libations, to sell niche brews. While digging around for imagery for a presentation, I happened to stumble on its website and logo. Not bad!
I would love to see you tackle a piece on the "long tail" of wine at some point!
Like never before, technology and changing beverage laws are letting Americans access small production wines in the long tail of wine from all over the world!
In our own biz for instance, we imported wine from a tiny producer on the coastal plains of Israel (whose backyard IS the vineyard - literally!)and placed it on a posh Beverly Hills hotel's by-the-glass list.
Crazy!
The long tail of wine (of anything, really!) is longer and richer than anyone can imagine!
Richard
Posted by: Richard Shaffer | November 01, 2008 at 06:32 PM
This red color is beautiful
Posted by: laptop accessories | November 03, 2008 at 10:29 PM
Chris,
You will come to Belgium (Antwerp) soon, home of AB's mother company Inbev. Time to check out the 300+ beer brands there? For the longest tail...(hum Billy Joel melody) :)
Whereas Inbev has been fighting for mass market dominance for tens of years, each of the 300+ smaller (and often literally stronger) beer brands serve their niche perfectly. Get a feel on
http://users.telenet.be/dpm/belgianbeers.jpg
Posted by: Koen | November 04, 2008 at 08:06 AM
Hah, looks delicious. :)
Posted by: Epic Wealth Systems | November 08, 2008 at 08:03 AM
Its really beatifull the label, i wanna see a one in Chile!
Posted by: Fasarax | November 11, 2008 at 03:57 PM