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February 12, 2009

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Bolaji - CustomerFlyPaper.com

Chris,

This is pretty cool. The very bastion of "junk mail" - direct mail... starting to move toward permission marketing. Won't it be great to not have all that junk in the mailbox... and instead have cool stuff that you look forward to opening!

My wife is a Wyndham By Request member. We recently stayed at a Wyndham, and were THRILLED to find a basket of goodies waiting for us. Chocolate bars, juices, cheese and crackers... oh, and extra pillows on the bed.

All stuff my wife had opted into, earlier on.

So we'd asked for it. But it still felt like a christmas gift. :D

Giving folks stuff after they've asked for it, still creates those good vibrations that come from a surprise gift. And if what you're giving is word-of-mouth worthy...

fuhgeddaboudid.

Reto

Ok, opt-in advertisment is some kind of progress but in the end it is just another try to push people to sell things they don't really need ...

Galen

Do you know what the efficiency growth of package delivery looks like? I'm wondering if this project has been enabled by efficiency gains, or if package delivery efficiency has actually stagnated because you still need the same number of delivery people and the trucks can only get so big.

Free Flash Game Man

I think this is a great way for businesses to advertise up coming products or beta testing products i shall be looking out for this in april

J S

This is just a larger version of the weekly 'coupon collector' magazine or envelope of local businesses advertising.

This concept has the 'present box' idea worked in - so will get additional interest.

Stephen Cribbett

Imagine the power of this concept if Royal Mail could evolve the 'doorstep' experience into a digital 'co-creative' one, whereby subscribers to the service get the opportunity to 'have their say' in what goes in subsequent matter boxes....

Steve Buchholz

"For consumers it's a no-brainer."

There's a surprise.

Why are so many businesses unwilling, afraid, or uninterested in giving customers what they want? Why do we sell things, schedule events, and promote products the way we want instead of falling over ourselves to meet customer needs?

It's so frustrating to see companies (including my own) willingly make decisions to ignore customer desires and-as a result-make less money.

Why do we do this to ourselves?

Rocky

I am Rocky from London. It is very good website. It has much more valuable information.
Rocky


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Paul Morriss

I relate to what Tim says about physical things. I'd browsed on Amazon for a long time before I bought something. When I did I got an Amazon bookmark, and I thought that was really great to have. There's any amount of digital content out there which you could browse thousands of times over, but not very much coming through your letterbox that you want.


ArunD

My wife is a member of Vibe Village (www.vibevillage.com.au)... Similar Australian concept in that opt in free products arrive in our mail box. They have tried to integrate the whole social/sharing aspect into it more explicitly (not necessarily more successfully). They send you three products and ask that you pass two of them on etc.

rick casteel

Sir or Madam-

I am interested in sending a press release on a new, propriety online 3D art gallery we have developed which your readers may find very interesting.

Is there an appropriate person/email you can send so i may contact the correct person in this matter?

Regards, Rick Casteel

If you have a moment, I invite you to view the gallery and the exceptional work displayed.

http://casteelart.com/system/3DGallery_Viewer.html

Lauren

If a friend of mine were to receive this in the post I know I would constantly be talking about when I would get my very own box of goodies. Then when I finally did receive it I would go on to talk about it a bit more discussing the little gifts I had taken from it. Meaning I have then spoken countless times about the company to friends and familly generating a lot of word of mouth, very good idea in my eyes!

watzabatza

Marketing by sending people free stuff... same case here... i wonder why they do that? out of 100 people they sent, i think only 1 will reply positively... success is really effective on this way?

Cytotec

Nice post, thanks!

Ward Roberts

That's a great idea. A lot more original than the usual mail ads.

Fishing

That's all fair and well but how many products and useless stuff will you get for years to come, I'm not sure about this, seems like a waste of time and effort to me.

Ferd

Yes this is a great way of implementing your viral marketing campaign.

David

This stuff works, When I did I got an Amazon bookmark, and I thought that was really great to have. There's any amount of digital content out there which you could browse thousands of times over.

David From the Deeper Voice Blog

grow taller 4 idiots

Why are so many businesses unwilling, afraid, or uninterested in giving customers what they want?

Deals Hunt

I think this is a great way to advertise our businesses

Mike

Very interesting post.

thanks

Mike

http://www.placeyourlinks.com

adaptateurs secteur

I totally agree with your thoughts on keeping your blog transparent and letting people know whether or not you are actually being compensated for your posts. This post is really very interesting as well as good informative post.. Thank you so much for sharing..

aion kinah

There's any amount of digital content out there which you could browse thousands of times over.

SEO Web Analytics

your blog transparent and letting people know whether or not you are actually being compensated for your posts. This post is really very interesting as well as good informative post.. Thank you so much for sharing..

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Tidbits

The Long Tail by Chris Anderson

Notes and sources for the book

FREE was available in all digital forms--ebook, web book, and audiobook--for free shortly after the hardcover was published on July 7th. The ebook and web book were free for a limited time and limited to certain geographic regions as determined by each national publisher; the unabridged MP3 audiobook (get zip file here) will remain free forever, available in all regions.

Order the hardcover now!