If you checked out today’s New York Times Book Review section, you’ll see that FREE made the list in its first week of eligibility. It’s #12, tied for #11 (that’s what that little asterisk means).
We expect it to dip in its second week due to the free versions of the book cannibalizing sales, then stay strong longer than usual as the free offers expire and word of mouth from all the free readers turns into sales. So far in the first two weeks the book was downloaded, in one digital form or another between 200,000 and 300,000 times (we’re still compiling stats). That’s a lot. Now we’ll find out what it means.