FREE will be released in the US this week (July 7th in hardcover; July 9th in ebooks) and I’ll be updating this blog with the various ways you can get it for free as they come online. But in the meantime, here’s how we made the physical book free in the UK.
Above, you can see the UK hardcover on the right and a special sponsored paperback on the left.
Here’s the description of the paperback give-away from Random House, the UK publisher, which will kick off at the end of the week.
Adobe and Brand Republic
We have concluded a sponsorship partnership with Adobe - who, like Spotify [which is distributing the free audiobook, UK only], adopt a freemium model with both free and paid for goods and services. In association with Adobe we will be offering a limited number of abridged sponsored versions of FREE in paperback and e-Book through BrandRepublic.com.
The free paperbacks and e-Book will be promoted to an audience of over 689,000 unique users through Brand Republic’s website, the leading online business portal for the advertising, media, marketing and PR industries. UK users will be directed to a page where they will be presented with a choice to download their free abridged ebook, register and receive a free abridged paperback, or buy the full ‘premium’ hardback version (at a discount).
Brand Republic’s considerable user audience is a great fit for FREE’s target market, attracting consumers across the media industry. Through Brand Republic the promotion will be supported by over £30,000 of online advertising.
This special sponsored paperback edition is the entire book minus, if memory serves, the appendixes.